Monthly Archives: November 2015
Manufacturing Heritage: History-Making at Trump National
Last week a stirring Civil War memorial in Sterling, Virginia was ridiculed for its commemoration of a Potomac River engagement at a site known as “the river of blood.” The gorgeous riverside spot on the Trump National Golf Club was dramatically remodeled after Donald Trump purchased the former Lowes Island Club in 2009. Part of that remodeling included the placement of a war memorial between the 14th and 15th holes commemorating a slaughter of “many great Americans, both of the North and South” whose blood reputedly turned the Potomac crimson. The plaque at the bottom of a flagpole exclaims “It is my great honor to have preserved this important section of the Potomac River!–Donald John Trump.”
Northern Virginia has a rich landscape of Civil War sites, and the memorial to Civil War dead is perhaps earnest, but there is no evidence that such a battle occurred along the shores of the present-day Trump course. When Trump was challenged this month over the details of this otherwise undocumented battle, he replied with characteristic arrogance that the location “was a prime site for river crossings. So, if people are crossing the river, and you happen to be in a civil war, I would say that people were shot—a lot of them.” When pressed that he had manufactured a historical event, Trump dismissed demands for scholarly verification: “Write your story the way you want to write it. You don’t have to talk to anybody. It doesn’t make any difference. But many people were shot. It makes sense.” Faced with scholars’ challenges, Trump protested ““How would they know that? Were they there?” Read the rest of this entry
Imagining Holiday Odors
Our memories and experiences of the holidays are profoundly accented by scent: the fragrance of baking cookies, the pungent scent of pine trees, and the distinctive whiff of our family members’ homes are among many peoples’ strongest sensory memories. Marcel Proust’s Remembrance of Things Past described a rush of “involuntary memory” incited by the scent and taste of a madeleine, painting a picture of sensations that provoke emotionally rich recollections. Countless web pages provide directions for simmering water jars, stove top concoctions, and homemade potpourri that will make your home smell like a Yuletide wonderland. For those of us too impatient to boil star anise, orange slices, and cinnamon sticks, an enormous industry caters to consumers’ sensory imagination, selling us smells that fortify our own clouds of pumpkin pie and turkey: numerous marketers hawk familiar scents like evergreen or vanilla, but many like American mall behemoth Yankee Candle sell fantasy scents, with Angel’s Wings, Cozy by the Fire, Winter Glow, and Cat’s Whiskers among its 2015 holiday fragrances.
Christmas is an especially lucrative time of year to sell scents. In 2012 Yankee Candle’s European Managing Director championed holiday scents when he said “imagine Christmas without all the wonderful scents it comes with, and you’ll understand why home fragrance is so important at this time of year.” Perhaps the most distinctive entrant in the holiday consumer scentscape is the Poo-Pourri toilet spray. Poo-Pourri has sold over 10 million bottles of its’ “before you go” toilet spray, which promises that its natural oils will eliminate your foul bathroom cloud before it becomes part of your Yuletide sensory memories. Poo-Pourri concedes that the fragrances of the holidays inevitably include the unavoidable intestinal impact of Grandma’s butter-laden sweet potatoes. The toilet spray’s elevated holiday sales suggest that at least some of us are self-conscious that our young relatives’ memories of Christmas fragrances will involve pine trees, Yankee Candle vanilla, and the unmistakable post-digestive cloud that will forever be associated with you. Rather than have your friends and family remember you as a malodorous Chewbacca, Poo-Pourri promises you’ll instead be associated with the English garden scent you always left in the holiday potty. Read the rest of this entry