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Race and Global Subcultures: Materiality, Style, and Metal Fans in Botswana

A Botswana metal fan performs (image Frank Marshall)

A Botswana metal fan performs (image Frank Marshall)

Some observers suggest that mass culture has homogenized once-clear lines of difference, with the marketplace reducing difference to a rich range of pre-manufactured “resistant” styles.  Yet South African photographer Frank Marshall’s work on metal subcultures in Botswana provides an exceptionally compelling statement on the aesthetics of race, empire, and mass culture.  Marshall’s images of African metal fans illuminate the question of precisely what constitutes difference in a 21st-century consumer culture:  a stock of universal commodities and popular symbols circulate through a global marketplace, somewhat counter-intuitively producing social formations like the utterly multicultural and international metal subculture that includes Botswana’s metal fans. Read the rest of this entry