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Apocalyptic Imagination and The Walking Dead Fandom

atlantasceneWDThe visual conventions, narrative tropes, and social anxieties tapped by zombie discourses have long had a foothold in some corners of geekdom, and since 2010 AMC’s The Walking Dead has been perhaps the most prominent fandom that reaches far outside comic book nerds.  The series premier in October, 2010 netted 5.4 million viewers, a far more successful debut than AMC had dared to imagine.  Two weeks after its Halloween premier—and with an agreement to produce a second season immediately secured by AMC–, the New York Times mused that the cable channel was “surveying its new hit about a zombie attack, `The Walking Dead,’ and asking, what went right? On its face, `The Walking Dead’ would seem a hard sell to viewers, with its gory flesh-eating scenes and its comic-book roots.”

For many observers The Walking Dead once more underscores the influence of comic culture, since the series is based on a graphic novel series and some of the show’s fans are schooled in comic culture; that is, they arrive with a visual literacy in comic storytelling and likely know the graphic novel’s premise.  Others may arrive understanding the visuality and narratives of zombie films, which became a staple of the horror genre after 1968’s Night of the Living Dead and Dawn of the Dead a decade later, with a series of films in between and afterward establishing a formula for heightened gore and a tendency to end without a contrived resolution.  Yet many Walking Dead fans appear to have migrated to the zombie trope and dystopian tale without any particular connection to comic storytelling or a significant fascination with the undead, and the series’ fandom illuminates how an apocalyptic imagination has expanded into popular culture. Read the rest of this entry